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REPL.Real Estate Prospecting League

REPL FOR REAL ESTATE TEAMS

THE OPEN
HOUSE
SYSTEM

STOP TREATING THE OPEN HOUSE
LIKE A 2-HOUR EVENT.

Turn every Open House into a listing-generation campaign — before, during and after the event.

THE OBJECTIVE

THE 3-PEAT

1 LISTING → 3 LISTINGS

Use the original listing to help create opportunities for the next two.

IMPLEMENT THE OPEN HOUSE SYSTEM

Book a strategy call with Kenneth Toppin.

AN OPEN HOUSE SHOULDN'T JUST
HELP SELL THE HOUSE.
IT SHOULD HELP CREATE THE NEXT LISTINGS.

Your Team already has the listing.

You already have the sign.

You already have credibility in the community.

The REPL Open House System helps your Team leverage that opportunity beyond the people who simply walk through the Open House.

THE OPEN HOUSE IS THE CENTRE
OF THE CAMPAIGN.

BEFORE THE OPEN HOUSE

  • Community invitations
  • Homeowner conversations
  • Build awareness

OPEN HOUSE

  • Meet homeowners
  • Build relationships
  • Capture opportunities

AFTER THE OPEN HOUSE

  • Follow-up
  • Just Listed / Just Sold
  • Continue the conversation

THE NEXT LISTING

THE OBJECTIVE:
THE 3-PEAT.

LISTING #1

YOUR CURRENT LISTING

OPEN HOUSE SYSTEM

LISTING #2

LISTING #3

1 LISTING → 3 LISTINGS

The goal is to leverage the original listing and Open House to create opportunities for two additional listings in the surrounding community.

3 SIGNS. SAME STREET / COMMUNITY.

The next listing opportunity could already be nearby. The 3-Peat is a strategic objective, not a guaranteed result.

YOU ALREADY HAVE
THE CREDIBILITY.

YOUR LISTING+
YOUR SIGN+
YOUR MARKETING+
YOUR OPEN HOUSE+
YOUR TEAM BRAND

NOW LEVERAGE IT.

The Open House gives your Team a natural reason to connect with the homeowners surrounding the property.

WHAT COULD YOUR EXISTING
LISTINGS CREATE?

SAME LISTINGS. MORE LEVERAGE.

ILLUSTRATIVE EXAMPLE — 20 LISTINGS

  • 20Listings
  • 4,000Community conversations
  • 600Leads at the 15% conversation-to-lead goal
  • ~30Closed sides at an illustrative 5% lead-to-close
  • 12 + 18Listing sides + buy sides

At an illustrative $15,000 average commission per closed side

$450,000

POTENTIAL ADDITIONAL GCI

Illustrative example only. 15% is the REPL conversation-to-lead goal. 5% lead-to-close, 1.5 buy sides per listing side and $15,000 average commission are planning assumptions. Actual results vary.

THE SYSTEM ONLY WORKS IF
YOUR AGENTS KNOW WHAT TO SAY.

Kenneth personally trains your Team to execute the Open House System and have better face-to-face sales conversations.

2 WEEKSIN-PERSON + ZOOMSCRIPTSROLE PLAYFACE-TO-FACE SALESCONVERSIONEXECUTION
TALK TO KENNETH

YOU SET THE STANDARD.
REPL TRACKS THE EXECUTION.

OPEN HOUSES

TEAM ACTIVITY

CONVERSION

3-PEAT RESULTS

See how your Team is executing around every Open House, who is converting and whether the system is creating additional opportunities.

BUILT FROM EXPERIENCE.
IMPLEMENTED WITH YOUR TEAM.

KENNETH TOPPIN

16 YEARS

Real estate

400+

Homes sold

$1M+

GCI in a single year

2X

$1M+ GCI recognition

Face-to-face prospecting around listings and Open Houses became a cornerstone of Kenneth's real estate business. Now he personally trains Teams to implement the REPL Open House System.

IMPLEMENT THE OPEN HOUSE SYSTEM

YOU ALREADY WON
THE LISTING.
NOW USE THE OPEN HOUSE
TO HELP WIN THE NEXT TWO.

THE REPL OPEN HOUSE SYSTEM

1 LISTING → 3 LISTINGS

IMPLEMENT THE OPEN HOUSE SYSTEM

Book a Team Strategy Call with Kenneth Toppin.